What’s Your Story?
Since time began people have been telling stories. Rudyard Kipling said “If history were taught in the form of stories, it would never be forgotten.” Our capacity to tell stories is a profound gift and has always been one of the most powerful forms of communication. Stories fuel our emotions, captivate us and allow us to dream. They even shape our lives through the tremendous influence they have on our beliefs and values. Good stories can endure for a lifetime.
When we stop to think about it, engaging stories not only have a significant impact in our personal lives but also in our professional lives. Powerful stories can make a difference in our families, communities and, yes, in our businesses. Sadly, many organizations forget the importance of good storytelling and then wonder why their messages aren’t being heard or remembered.
Video is Evolving – Don’t Get Left Behind
By: Craig Wax, MediaPost Publications, November 15, 2011
Consumer usage of video is increasing at an astonishing rate. Cisco has estimated that video will increase from 30% of Internet traffic in 2010 to 90% by 2013. Online retailers are already using video, and service companies, manufacturing, and many others are also hopping on board. The scope of businesses that employ video and the different uses for video are expanding.
The message is clear: Consumers expect online video as a central element of a company’s communications strategy. No matter what sector of business you are in,
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