What’s Your Story?
Since time began people have been telling stories. Rudyard Kipling said “If history were taught in the form of stories, it would never be forgotten.” Our capacity to tell stories is a profound gift and has always been one of the most powerful forms of communication. Stories fuel our emotions, captivate us and allow us to dream. They even shape our lives through the tremendous influence they have on our beliefs and values. Good stories can endure for a lifetime.
When we stop to think about it, engaging stories not only have a significant impact in our personal lives but also in our professional lives. Powerful stories can make a difference in our families, communities and, yes, in our businesses. Sadly, many organizations forget the importance of good storytelling and then wonder why their messages aren’t being heard or remembered.
Video is Evolving – Don’t Get Left Behind
By: Craig Wax, MediaPost Publications, November 15, 2011
Consumer usage of video is increasing at an astonishing rate. Cisco has estimated that video will increase from 30% of Internet traffic in 2010 to 90% by 2013. Online retailers are already using video, and service companies, manufacturing, and many others are also hopping on board. The scope of businesses that employ video and the different uses for video are expanding.
The message is clear: Consumers expect online video as a central element of a company’s communications strategy. No matter what sector of business you are in,
Get Results with On Demand Webinars
Want to Improve Sales? Try On Demand Video Webinars
Looking for a fresh way to connect with and engage your customers in 2012? How about considering On Demand Video Webinars? They are an effective way to provide a richer audience experience, produce better qualified leads and eliminate recurring sales and marketing costs.
Pinnacol Assurance Webinar Sample
Across Colorado, there are hundreds of insurance agents who write workers compensation insurance policies for Pinnacol Assurance. As Colorado’s choice for workers’ comp, Pinnacol wants to be sure these agents have access to the the best training, information and resources. To accomplish this, Pinnacol asked LIGHTGROUP to create an on-demand interactive video training webinar. For demonstration purposes, click the start button below to experience a short sample of this interactive presentation:
Downtown Denver Partnership
Profile piece for the Downtown Denver Annual Awards. This featured the Denver 2008 Host Committee and their successful bid to bring the Democratic National Convention to the Mile High City.
Sage Building
A video case study on the remarkable redevelopment of an historic Downtown Denver building.
Credit Union Foundation
Image piece for the Credit Union Foundation of Colorado.
Comcast – Cindy Parsons
Internal communication to employees encouraging them to explore the growth opportunities with the Comcast organization.
LIGHTGROUP – Product Demo
For many companies, the difference between a sale being won or lost is in the demonstration of their product and it’s capabilities. Buyers today are navigating the web in search of solutions. This is precisely why your website should feature video highlighting your products and clearly demonstrating their value to your audience.